LIU CHANG
02 / TIKTOK CONTENT INTELLIGENCE

Heatwave Radar

A TikTok commerce-video research and asset-management tool for global teams, connecting real videos, product records, content analysis and executable shoot plans.

  • Real project
  • Strategy & execution
  • Performance review

Users

Cross-border commerce teams, overseas social operators and global brand-content teams.

Core task

Collect real TikTok videos, organize product records, study high-performing content structures and turn them into executable shoot plans.

Current validation

Provided TikTok share links successfully produced video files and timestamp-frame extraction.

RoleProduct Planning / Overseas Social Research / Content Analysis / Workflow Design
EvidenceTikTok retrieval / Timestamp frames / Script research
02

TIKTOK CONTENT INTELLIGENCE

已验证Real-video retrieval
可提取Timestamp frames
StageReal-video retrieval validated
01 / PROBLEM

Reference videos are fragmented and hard to reuse

Links, product information, script notes and shoot ideas often live in separate tools, making it difficult to verify sources, compare structures and reuse prior analysis.

Video source, content analysis, product matching and shoot planning need one connected research path.
02 / PRODUCT POSITIONING

Turn reference videos into executable content plans

For cross-border commerce and overseas social teams, the workspace combines real TikTok links, product records, asset organization, script research and shoot planning in a Chinese-friendly interface. Its value is not collecting more videos, but making references traceable, transferable and actionable.

Research begins with real videos and ends with product-specific, shootable actions.
03 / RESEARCH FRAMEWORK

Analyze the decisive moments in commerce videos

After import, the workspace records source and public metadata, organizes, filters and saves assets by category, market, format and verification state, then creates comparable notes around hooks, product display, use cases and purchase prompts.

  1. 01

    Hook

    Record how the first seconds attract attention and whether the pattern is transferable.

  2. 02

    Product display

    Analyze when the product appears, which benefits are shown and which framing is used.

  3. 03

    Use case

    Mark the user, setting, pain point and before-after contrast.

  4. 04

    Purchase prompt

    Record calls to action, offers and ending structure.

04 / WORKFLOW

From a real link to a shoot plan

TikTok link import → video retrieval → timestamp frames, subtitles and on-screen text → script analysis → product matching → shoot plan → post-publish review. Real-link retrieval and timestamp extraction are validated; later capabilities will be validated through real team use and published outcomes.

The case states only completed retrieval and extraction validation; it does not invent user scale, growth outcomes or automation accuracy.
  1. 01

    Collect

    Save real share links, public metadata and verification state.

  2. 02

    Retrieve

    Retrieve the file and extract timestamp frames, subtitles and on-screen text.

  3. 03

    Analyze & match

    Analyze the timeline and structure, then map transferable patterns to the user’s product and market.

  4. 04

    Execute & review

    Create a shootable plan and record real outcomes after publishing to improve the research workflow.