LIU CHANG
01

PROJECT OVERVIEW

B2B SOCIAL OPERATIONS

Feiliks · WeChat Channels Operations

Built a WeChat Channels content system for an international logistics company, covering strategy, production, publishing and performance review.

  • Brand Operations
  • Content Strategy
  • Video Production
  • Analytics
Industry
International logistics and supply chain
Platform
WeChat Channels
Period
4 years
Responsibilities
Content strategy / Video production / Account operations / Analytics
WeChat Channels backend showing 12,176 followers
Verified follower data12,176
0Account followers
0Top representative video views
0 YearsOperating period
02

CONTENT MATRIX

Building the content system from 0 to 1

Started with peer-account and existing-content research, then defined recurring topics and connected production, publishing and internal amplification.

A

Peer-account research

Reviewed peer accounts for content direction, publishing rhythm, recurring formats and distribution patterns.

B

Topics and content pillars

Defined three recurring pillars: products and services, corporate recognition and company news.

  1. 01Products & services

    Logistics solutions, project progress and business outcomes.

    Pillar goal · Demonstrate business capability
  2. 02Corporate recognition

    Industry awards, qualifications and major achievements.

    Pillar goal · Build brand trust
  3. 03Company news

    Company activities, industry exchanges and business news.

    Pillar goal · Expand brand awareness
C

Content production

Connected topic selection, scripting, filming, editing, packaging and official publishing.

D

Internal amplification

Used company groups and employee sharing to create more opportunities for brand-content reach.

  1. 01Peer research
  2. 02Topics & pillars
  3. 03Production
  4. 04Official publishing
  5. 05Company groups
  6. 06Employee sharing

After publishing, company groups and internal communication resources support employee sharing and extend brand-content reach.

03

TOP CONTENT

Top-performing content

Uses two verified screenshots to show representative views and shares without repeating the same data in another chart.

Performance screenshots for two representative videos
Verified account evidence
01 / Corporate construction update

Management visit to a Dongguan project

1.3万Views68Shares
Performance screenshots for two representative videos
Verified account evidence
02 / Industry exchange update

Chairman attended an intelligent-manufacturing alliance annual meeting

2.3万Views57Shares
04

OPERATIONS STRATEGY

Operations strategy

Consolidated the operating approach across content planning, coordinated distribution and data-informed decisions.

01

Content planning

Established recurring content categories balancing services, brand trust and exposure.

02

Distribution

Used company-group sharing and employee amplification to create additional opportunities for reach.

03

Performance review

Evaluated views, interactions and shares to inform later topics and optimization.